About the Business Nerd

The Business Nerd was born from a very real problem: the headache of running a physical business, managing employees, and trying to handle payroll manually. I quickly realized that finding a simple, easy-to-understand software solution wasn't as straightforward as it should be. The tipping point came when I found a tool that actually worked for me, and I knew I had to share that knowledge. Having already built a community teaching people about personal finance, I saw an opportunity to apply that same educational style to the business world—a world I had been navigating as a self-taught entrepreneur for years.

My journey began with a single video focused on Gusto Payroll Services, a tool that simplified my own life and allowed me to pay my team properly and file all the necessary documents with ease. The feedback I received was clear: other business owners were looking for the exact same kind of guidance. From there, the channel and website have grown and evolved, driven by the core mission to help small business owners overcome the hurdles they face when it comes to financial apps and services.

At The Business Nerd, we believe every business owner deserves to find the right tool for their unique journey. Whether you're a new freelancer looking for a free accounting app to get started or a growing company trying to escape high banking fees, our job is to help you understand your options. We break down the advantages of each tool to ensure you're using the service that will serve you best, allowing you to focus on what you do best: growing and thriving. It's all about simplifying the complex so you can take one more thing off your plate.